Cool features when doing coverage of the Presidential race
WashingtonPost.com did a live streaming coverage of Super Tuesday results. Analysts say that is was not an engaging TV coverage: no live shots from the field, except candidate speeches; just lots of analysis.
It was a poor coverage by TV standards, although a great alternative for their users. WashingtonPost.com explained that its goal was to “put breaking news in perspective.”
A cool feature used by WashingtonPost was the live chat. Other media as ABC News integrated video questions and comments submitted by users via “Talk Back” site.
More interesting functionalities implemented during the race:
- Twitter teamed with Google for a map mashup with the latest updates across the country. New Twitters appear in real-time (Google explains the process ), and when the polls close, Google will add election results to the mix.
- YouTube has its own Google Maps mashup , which combines video submissions from YouTubers.
- MSBNC.com offered for bloggers.
- Clear Channel teamed with NBC News and MSNBC.com to display real-time results on electronic billboards located in Los Angeles, Chicago, Las Vegas, Memphis and Albuquerque.
- CNN brought out the “Magic Wall”. This is a touch-screen that allows anchors to interactively display and animate data as if they were manipulating the images on an iPhone It was invented by a 32 years-old New York computer scientist who runs 10-person company Perceptive Pixel.
Armed forces, national security agencies, large businesses and other TV networks have bought this $100,000 device called Multi-Touch Collaboration Wall. It can display much data simultaneously like photos, videos, Google Earth maps, live streams of Web sites, charts. It reminds “Minority Report” film.
Newsclipper.com disrupts content publishers video ad policy
See this extraordinary site, Newsclipper.org . It collects publicly available content and allows you to playlist it.
Newsclipper.org benefits from RSS (Really Simple Syndication), one of the best techniques for distributing one-to-one media experiences and syndicate web content. Video distributors use it to enable their content to be embedded in, or linked to, other people websites.
Newsclipper.org has created a custom viewing environment. They have arranged a bunch of feeds in easy to understand groups. It’s just a linking site. They don’t store video, nor do they ask for anyone’s permission to do this. They get the major content publishers’ RSS feeds, and strip out any of the code that points to advertising, and bring you the programming.
(The only way to prevent this would be for content publishers to bake commercial messaging into their videos. But that would not let them properly traffic advertising on their own sites. And it would also allow content to expire, which is not a good idea.)
You choose from a pulldown menu a subject, a network, or a special interest feeds, among others. Then you can add to your personal playlist or just view them by clicking.
This is what Shelly Palmer, author of the book Television Disrupted> The Transition from Network to Networked TV writes:
“Unlike QuickSilverScreen.com and other linking sites that feature pirated content, newsclipper.org points you to publicly available feeds featuring video hosted and served from the legal rightsholder’s servers. The site is remarkable in that it fulfills its marketing promise perfectly. “Come to newsclipper.org and get video clips from major news sources in a clean, easy to use online environment.”
Here’s the scary part. If you take the playlist you create on newsclipper.org and add your own advertising via RSS and put the whole shebang on your own website or blog, you will (in effect) become a customized, targeted video site with network quality news clips, selling your own advertising with no way for anyone to know that what you are doing is illegal. The content publisher will know, but only if they see your site. Consumers won’t have any idea that the advertising they are seeing is not the advertising that they were intended to see.
Absurdly, all of the content publishers who are featured on newsclipper.org gleefully feed their video content via RSS. By definition, anyone can read the feed and see the videos. Of course, the idea was for consumers to see the whole feed with advertising intact. Oops!”
Yahoo Live allows to stream live
Yahoo has launched a new live service which allows anyone with a webcam to stream live. It is called Live Yahoo . For now the service is very unstable and keeps going down. One cool feature is that you can track Yahoo Live’s Twitter account to see what’s streaming right now. This is similar to Ustream.tv and LiveNewsCameras.com. And by the way, we should say something about LiveNewsCameras.com , which is a fascinating concept.
LiveNewsCameras.com is a compilation of Fox affiliate feeds across the country. A moderator explains what’s happening and what’s coming up. Affiliates are sending out text alerts of upcoming events via Twitter, which is integrated into the right column. Fox thinks of this an experiment.
Podcast growing in traffic and ad revenue
A study by eMarketer projects exponential growth in the podcasting audience: from 18.5 million in the U.S. in 2007 to 65 million in 2012. Along with it, it will be a steady growth in advertising revenue. In 2007 hit $165 million and is expected to grow to $435 million in 2012.
Active listeners (defined as people who download more than one podcast) were 6.5 million in 2007 and expected to be 25 million in 2012.
The podcasting has been passed by as video became the hot vertical, particularly with new iPod video devices. The mainstream media is playing a big role promoting the growth of podcasts –so is taking a big slice of the pie.